Tata Motors

A PROJECT REPORT ON MARKETING system OF TATA MOTORS (II) EXECUTIVE SUMMARY As India celebrates its 50 years of independence, the rider auto intentness illustrious a centenary of its earthly concern in India in 1998. scorn this head start, the industry has never quite matched up to the performance of its counter move in other parts of the world. The all-pervasive atmosphere created by the governments indorse raj was primarily responsible for this situation. The assorted layers of Acts sheltered the industry from remote competition and smothered the suppuration of the Indian automobile industry. Moreover, the industry was considered low priority as cars were considered to be an un affordable luxury. Hence in the first part of the suggest I have taken up the strategic congregation analysis of TELCO as this is one company whose indigenously manufactured cars like Tata mobile, Indica and effort have performed well on Indian Roads. In the trice part of the project I conducted a ask on the consumer perception about lowly cars.

Firstly, I took three brands of slim cars; Zen, Indica and Santro for a comparative study of belittled car segment. afterwards I went through the act upon of filling the questionnaires, to know precisely what the customers of small cars perceived about their cars. A sample size of lx respondents was t! aken. Sample unit was a customer who owned a small car. Secondary information from various sources like magazines, journals etc was besides collected. The findings showed that the consumers who owned small cars basically wanted reliable performance, after sales service of process and a car at their bud energize, a less dearly-won one. (III) either the cars taken for the sample showed that the consumers perceived them...If you want to get a full essay, order it on our website: BestEssayCheap.com

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