The Branding Luxury Brand Valentino Marketing Essay

The Branding Luxury Brand Valentino Marketing Essay A luxury brand or prestige brand is a brand for which a majority of its products are luxury goods. It may also include certain brands whose names are associated with luxury, high price, or high quality, though few, if any, of their goods are currently considered luxury goods. Luxury goods are said to have high income elasticity of demand: as people become wealthier, they will buy more and more of the luxury good. This also means, however, that should there be a decline in income its demand will drop. Income elasticity of demand is not constant with respect to income, and may change sign at different levels of income. That is to say, a luxury good may become a normal good or even an inferior good at different income levels, e.g. a wealthy person stops buying increasing numbers of luxury cars for his automobile collection to start collecting airplanes (at such an income level, the luxury car would become an inferior good). Valentino: haute contour dressing: The Valentino Fashion Group S.p.A is a natural extension of the Marzotto Groups industrial experience. Over the years, through specific acquisitions aimed to strengthen their presence in the clothing sector, it has gradually shifted approaches, becoming less production-oriented and more fashion-driven and market-oriented. The fashion industry is a highly competitive industry, where product life cycles are short. The economies gained by product differentiation are built on brand image and product styling can be quickly imitated. These developments force firms to innovate at a rapid pace, denying them the benefit of lasting advantage. Valentino includes the following brands: Valentino, Valentino Garavani, Valentino Roma e RED Valentino. It operates in the upper end of the fashion and luxury market, offering exclusive products in the couture, ready-to-wear, designer, diffusion and bridge segments. Nature of the Brand: This business unit gets its name from Valentino Garavani, the undisputed master of haute couture and one of the leading representatives of Italian style and creativity in the world of fashion and luxury. In over 45 years of being in business, his collections have dressed and accessorised top international celebrities time and time again. Its image of glamour, exclusivity and strong style make Valentino a brand well known for the sophistication and elegance of its creations. Valentino Haute Couture offers a variety of collections made up of unique items singularly handcrafted in the prestigious atelier situated in Rome. A team of about 40 Premiere is entirely dedicated to the highest quality manufacturing of one of a kind precious creation. Valentino Prà ªt-à  -Porter presents sophisticated, exclusive lines for women and men intended for an elegant, but unconventional young clientele belonging to the new international jet-set. Valentino surprised everyone with a revamped vision of haute couture a reference to a new, younger target market who loves the exquisiteness and exclusiveness of the upper end of fashion. The collection is colourful, with saturated neon tones. Maria Grazia Chiuri and Pier Paolo Piccioli bring us the wilder side of the Valentino woman. With fluorescent bustier, translucent garments and tulle leggings, this is a truly revamped collection that experiments with new silhouettes. The designers are sure about one thing: this collection is designed for a younger audience. The brand took inspiration from a lush, colourful interpretation of Eden full of birds, innocence and sensuality. Target Market: Valentino have made their Spring Summer 2010 campaign a tribute to their revamped target market. Maria Grazia Chiuri and Pier Paolo Piccioli are thinking of a new generation of clients, and theyve revamped their target market in collaboration with Cole Mohr and Dree Hemingway. Their party dresses look more youthful, and their unique fairies have inspired new designs featuring organza in gold, pink and nude tones. Brand Positioning: The Valentino Fashion Group S.p.A plays a vital role in the world of fashion and luxury, with a rich and well-diversified portfolio of products which includes clothing, accessories, and footwear for men and women. In the highly discriminating world of fashion and luxury, few players have gained the international fame the Valentino Fashion Group S.p.A has achieved. The Valentino Fashion Group S.p.A offers an array of complementary brands characterised by a consolidated global presence, excellent brand awareness, and strong product recognition. The groups activities are broken down into two business units, covering the entire luxury and fashion sector where a wide range of styles and products are offered: Valentino, featuring the prestigious brands Valentino, Valentino Garavani, Valentino Roma and RED Valentino Licensed brands MCS Marlboro Classics and M Missoni, in addition to its own brands Lebole, Oxon and Portrait. Until 23 December 2009 there were three business units, which even included Hugo Boss, a company which was relinquished on that date and therefore no longer a part of the consolidated group. The Valentino Fashion Group S.p.A operates in over 110 countries, with more than 1,600 single-brand boutiques and 433 directly-managed shops. The Groups consolidated revenue for the 2008 financial year is approximately 2.206,9 million. More than 13.081 employees work in directly controlled companies and branches spread across 28 countries. Its no secret that Valentino has been sending the costume department of Gossip Girl clothes and accessories almost every main female character on the show, save maybe Vanessa and Lily van der Woodsen, have sported Valentino bags, dresses, and even headbands more than once.   One recent episode even revolves around Jenny and a fiasco involving a one-of-a-kind red Valentino gown.   At first, I thought product placement there was too much of the brand for it not to be a coincidence.   But is the Gossip Girl market really Valentinos target market?   Apparently it is now: the brand is going for rapid expansion and one if their main checkpoint is To attract a younger, trendier consumer while not losing the brands current clientele.   And there you have it, product placement at work. C:UsersmansiPicturesVFG_organigramma_201002_eng.jpg Brand Promise: Todays fashion world is a framework, which enhances values such as style and research, creativity and innovation, technology and craftsmanship. Its distinctive feature is the skill to merge many spirits into a harmonious balance. The real protagonists in this global scene are those who offer proposals charged with irresistible value and designed to integrate an extensive variety of products and trademarks by converging the offers quality and variety and consumer satisfaction. The goal is: To be the fashion worlds protagonists in the fashion and luxury sectors. Ensuring the highest quality standards in all market segments we serve. Steadily focusing on the demands of an unwaveringly evolving cosmopolite consumer. Pursue excellence and innovation by establishing an on-going dialogue between passion and experience. Brand Essence: Increasing the value of human resources, work in team and development of individual skills are the key for the VFG success. People that we are looking for should be active and determined, with spirit of enterprise and innovative capacity; they put themselves on the line and give all their best in everything they do. Creativity and quality the central factors of creative processes detailed research and skilled choice of materials; total control of all processing phases Differentiation and selection multiple styles; an extensive diversified offer Flexibility and efficiency excellent production processes and logistics; sourcing management designed to ensure the highest product quality Continuity and innovation enhancement of each brands distinctive features; application of advanced techniques to the management of global brands; consistent strategic choices for global development Ethics integrity, fairness and transparency in business relations with all stakeholders; total compliance with international laws and regulations concerning labour protection The consumers central role never failing to keep in mind that we concretise our Consumers dreams. Research and Evidence: Article # 1435: VALENTINO FASHION GROUP 2008 RESULTS: TURNOVER UP 5% AT CONSTANT EXCHANGE RATES AND EBITDA STABLE Milan, April 17th 2009 Valentino Fashion Groups consolidated net turnover in 2008 rose to 2.206,9 million Euro, an increase of 3% at current exchange rates and 5% at constant exchange rates, compared to 2007. This result reflects the positive performance of Hugo Boss (turnover up 6% at constant exchange rates), of Valentino (turnover up 5% at constant exchange rates) and of the other brands belonging to the Group (turnover up 5% at constant exchange rates, with the M Missoni licensed brand posting an increase of 27%). Hugo Boss. Despite very difficult market conditions, Hugo Boss strengthened its market leading position internationally. Hugo Boss broadly flat revenues in a subdued German market were counterbalanced by sales increase in other markets. Sales in Germany were 357 million Euro (down 1%), while sales in the Americas and in Asia enjoyed double digit increases: in 2008 sales in the Americas increased to 307 million Euro (+10% at constant exchange rates) while in Asia/Pacific sales rose to 162 million Euro (+25% at constant exchange rates). Valentino. The considerable growth of Valentino in the first half of the year was offset by the negative performance of the retail business in the second half of the year, following the gradual worsening of the international macroeconomic environment. Valentinos core markets, Europe and the US, both suffered, posting respective turnovers of 130 million Euro (-1%) and 50 million Euro (-5% at constant exchange rates). By contrast, the Asian markets held up well as sales increased to 56 million Euro (+19% at constant exchange rates). Revenues at Valentino Fashion Groups direct operated stores channel increased to 390 million Euro, up 7% compared to 2007. This increase reflects the expansion of the retail network, which amounted to 433 points of sale at the end of 2008 (December 2007: 369). Valentino Fashion Group EBITDA, adjusted for one-off costs relating to management changes at the Board of Hugo Boss and the reorganization of the Group, reached 320,4 million Euro (14,5% on revenues), broadly stable compared to the prior year (330,3 million Euro), with an Operating Income of 248,3 million Euro (11,3% on revenues), a decrease of 7% compared to 2007. Stefano Sassy, CEO of Valentino Fashion Group, commented: The group posted solid turnover growth and succeeded in maintaining its profitability despite challenging market conditions in 2008. The outlook for 2009 remains difficult and the Group acted quickly to optimize processes and save costs where necessary. Notwithstanding the uncertainty of the current environment, we are confident that the breadth and strength of our brands leaves us well positioned to deliver on our ambitious growth objectives in the medium term. February 17 2010 Valentino supports Francesca Rava N.P.H. Italia Onlus Foundation for Haiti children Milan, 17th February 2010 During Milan and Paris fashion weeks, the House of Valentino will support an initiative of great significance and value to benefit Haiti children. In collaboration with Francesca Rava N.P.H Italia Onlus Foundation (www.nphitalia.org), forever engaged in continuous charitable activity throughout Haiti, Valentino boutiques of Via Montenapoleone and Avenue Montaigne will host an exclusive evening starting from 6:30 pm: Milan on 24th February and Paris on 10th March. Valentino Creative Directors Maria Grazia Chiuri and Pier Paolo Piccioli, profoundly involved in this important project, will personally take part to both events to present an exclusive t-shirt expressly created by them to support the initiative. This significant item will be available in both boutiques throughout Milan and Paris fashion weeks respectively. All t-shirt profits will be entirely donated to Francesca Rava Foundation, which during the Paris event will collaborate with N.P.H. France, to support focused rehabilitation and medical-surgical programs. Day to day beneficial mission involves working towards providing a physically and emotionally new alternative life to all children affected by Haiti earthquake. This special t-shirt will also be available on valentino.com website starting from March 15th. All proceeds will once again be devolved to sustain this significant charitable project. During Milan and Paris fashion weeks, the House of Valentino will continue to actively support the same initiative by devolving part of Montenapoleone and Montaigne boutique in store sales. In collaboration with photographer Stefano Guindani, the book HAITI through the eye of stefano guindani will be available for purchase in Valentino Milan and Paris boutiques. This unique volume, published by Electa, is the pure result of an extensive and in depth photo reportage from Stefano Guindani. Entirely dedicated to Haiti children and withholding images featuring voyages performed prior to the tragic earthquake, this book has recently highlighted many endless dramatic events linked to a country devastated by poverty and civil battles. All book profits will be entirely donated to Francesca Rava N.P.H Italia Onlus Foundation. The House of Valentino dedicates total commitment towards this important philanthropic operation, triggering awareness around the internationally proclaimed immense emergency for Haiti children.

Aquinas Epistemology and God Essay

Introduction:The scientific developments of the renaissance were powerful and they stimulate new ways of thought that one can be tempted to disregard any role medieval thinking plays in the general development of both renaissance and post renaissance philosophy up till today. It would be a mistake to take it that Descartes, Locke achieved a total radical break from the past and inaugurated a completely new philosophical era. One cannot understand scholars like Descartes or Locke without having some real knowledge of medieval thinking. Thus, in this essay, I wish to show that Aquinas, a thinker of the middle ages, thought on knowledge is of permanent value and that it deserves respect and due consideration for today’s discourse of philosophy. Aquinas Theory on Knowledge: His philosophy is based on the premise that knowledge and being are correlates. â€Å"In so far a thing is, it is knowable and in this resides its ontological truth. † Thus, the Thomistic theory of knowledge is a realist theory. It plays an integral part in his metaphysics and philosophy of being. Aquinas is not interested in the problem of objective as we have it in modern thinking and today rather, he is much more interested in how we acquire our knowledge and put them to use. Simply put, he investigates the process of knowledge. He identified three levels of acquiring knowledge namely: sense-experience, imaginations or ideations and intellection. Aquinas thus made an important contribution to epistemology, recognising the central part played by sense perception in human cognition. It is through the senses that we first become acquainted with existent, material things. Sense experience is contact with material things through the senses which supplies materials for the formation of ideas in imagination upon which understanding climbs to contemplate. It is thus a misconception to suppose that the fundamental role of sense perception was a discovery of the classical British empiricist. It is a synthesis of Aquinas’ Aristotelian view of knowledge. As a matter of fact, Aquinas laid more stress on sense perception as the first and unique source of knowledge than the British empiricist because he identified sense perception as the initial source of knowledge than reflection and introspection. â€Å"For a man perceives that he has a soul, and lives and exists by the fact that he perceives by the senses†. This source of knowledge for Aquinas is responsible for his five ways that he uses to prove God’s existence from the material world. He did not accept Anselm’s ontological proof because, he argues that self evident truths, such as God’s existence in which its attributes belong necessarily to the subject , may not be fruits of experience but experience makes man to be conscious of them. That is another reason where he differs from radical British empiricist. He argues based on his arguments for God that â€Å"in as far as God is manifested in and through the beings of the sensible world, as the necessary source,†¦ the embodied human intellect is capable of proceeding beyond sense to know the source of a non-dependent, non-conditioned absolute being called God. † He sees the intellect as capable of penetrating through the unanalysed superficiality of sensation. Agreeing with Aristotle, he admits that knowledge is obtained through two stages of operation, sensitive and intellective, which are intimately related to one another. The intellect does attain ideas from the material that is presented to it by the senses to extend beyond the world of the senses. The two cognitive faculties, the sense and intellect, are naturally capable of acquiring knowledge proper to them. Thus, for Aquinas, it is man’s initiative to know through his makeup although such make up is sustained by God. This sustenance by God makes him to make the proper distinction between faith and reason as sources of knowledge. Truths of faith are revealed truth such as trinity and truths of the scripture. But truths of reason must be perceived and abstracted upon. St. Thomas insistently repeats â€Å"reason gathers truth on the ground of intrinsic evidence, while faith accepts truths based on the authority of the word of God. Therefore, there are two types of wisdom namely philosophical –highest activity of man’s intellect and theological- super science or revealed truth. This distinction is essential to today’s view or tension between science and religion. According to Paul Tillich, â€Å"neither scientific nor historical truth can affirm or negate the truth of faith. The truth of faith can not negate nor affirm scientific or historical truth too†. This is because, their objects are different. Truths of faith are revealed and not available to the senses while that of science is purely experiential based. Thus, they do not contradict each other. Nonetheless, both faith and reason can assist each other. According to Aquinas, faith can act as organ which helps reason to reach its final direction, the supreme truth which is God, â€Å"because God is in the highest degree of immateriality, he occupies the highest place in knowledge†. This led him to explain the value of knowledge and its truth, which is the ultimate goal of the intellect in perceiving and abstracting ideas. He noted that the intellect through a vigilant control of the senses can guarantee the formation of the sense representations. The intellect acquires truth when it gives value to the representations and ideas it forms in phantasm. â€Å"For Aquinas all the data of sense knowledge and all intelligible things are essentially true. † Truth consists in the equality of the intellect with its object, and such concordance is always found, both in sensitive cognition and in the idea. Error may exist in the judgment, since it can happen that a predicate may be attributed to a subject to which it does not really belong. Besides the faculty of judgment, Aquinas also admits the faculty of discursive reasoning, which consists in the derivation of the knowledge of particulars from the universal. Deductive, syllogistic demonstration must be carried out according to the logical relationships which exist between two judgments. In this process consists the science which the human intellect can construct by itself, without recourse either to innate ideas or to any particular illumination. This error free judgment for Aquinas, is proper to the being which is the supreme fundamental and greatest perfection permeating all things and giving them consistency and reality. Thus, each thing exists in its participation in Being. The true representation is received when the intellect gathers the Being of beings. Meanwhile, some truth can be received although not perfect, when the data is abstracted by the intellect. The dilemma of knowledge search today is explained by Thomistic epistemology recourse to revealed truth. Thomas claimed that human reason is naturally led to knowledge – from sense experience through phantasm to intellection- to knowing truth and know all truths, whether it is the material world, spiritual world, speculative, practical, political, moral or educational truth etc. But it meets with difficulties which include passions, sentiments, complexity of objects etc. This obstacle is more serious in terms of religious or moral truths because of their abstract nature. Nonetheless, reason has the ability to reach higher grounds to know God – the supreme truth- his attributes, existence but these obstacles are removed by God’s assistance or intervention to furnish human reason with a clearer manifestation of his being. The ultimate threshold of knowledge alone can give light to the mind to reach him. Thus, he introduces faith in his epistemology though at the end. The ordinary organ of knowledge is reason enabled through immediate evidence of experience but faith comes in when there are obstacles to assist reason to reach quickly as possible its final threshold, supreme truth. â€Å"Faith will tell us Christ is present when our human senses fail†. Conclusion: The limitation Aquinas placed on reason due to obstacles in which it needs to be helped by God makes the whole idea of his epistemology a movement to faith. It seems to many that Aquinas argues to God and not for truth in its own sake. Hegel for instance argues that he treated philosophy according to the categories of theology. Bertrand Russell. A Thomism which limits itself to the consideration of material substance as the start of all knowledge proves itself inadequate in age where everything seems beyond our sensual grasp. Again, Thomism didn’t relinquish heritage of truth for the sake of new sides but a one way drive of reason Nonetheless, Aquinas’ epistemology is vital for us because it has consequences for philosophy generally especially in relation to theology. ——————————————– [ 2 ]. Aquinas copplestton [ 4 ]. Aquinas copleston [ 6 ]. Age of belif p 150 [ 7 ]. Baptissta mondin p. 306 [ 8 ]. Yeager Hudson p. 12 [ 9 ]. P. 73 yeager hudson [ 11 ]. Benediction hymn composed by Aquinas for the feast of corpus Christi {cf. [ 12 ]. Marin j. walsh.

Veterans Burial Locations Available Online

More than three million records showing where veterans have been buried in the Department of Veterans Affairs (VA) national cemeteries are available online. The innovation will make it easy for anyone with Internet access to search for the gravesite locations of deceased family members and friends. Veterans Burial Locations The VAs  nationwide grave locator contains more than three million records of veterans and dependents buried in the VA’s 120 cemeteries since the Civil War. It also has records of some burials in state veterans cemeteries and burials in Arlington National Cemetery from 1999 to the present. Secretary of Veterans Affairs Anthony J. Principi stated in a VA press release: This advance in service culminates years of effort by VA’s national cemetery staffs to put old paper records into this database. Making burial locations more accessible may bring more visitors to the honored resting places that we consider national shrines and historical treasures. The records date to the establishment of the first national cemeteries during the Civil War. The Web site will be updated nightly with information on burials the previous day. The site displays the same information that visitors to national cemeteries find on kiosks or in written ledgers to locate gravesites: name, dates of birth and death, period of military service, branch of service and rank if known, the cemetery’s location and phone number, plus the grave’s precise location in the cemetery. The home page, Burial and Memorial Benefits, allows the reader to select the Nationwide Gravesite Locator to begin a search. State cemetery burial records are from those cemeteries that use VA’s database to order government headstones and markers for veterans’ graves. Since 1999, Arlington National Cemetery, operated by the Department of Army, has used that database. The information in the database comes from records of interment, which before 1994 were paper records, kept at each cemetery. VA’s interment records contain more information than what is shown on the Internet and cemetery kiosks. Some information, such as identification of the next of kin, will not be shown to the public for privacy reasons. Immediate family members with a government-issued identification card may request to see the full record of a burial when they visit a national cemetery.

The Civil Service And Performance System - 1366 Words

According to Thomson (2006), considerations of performance and merit are important in the civil service (496). The contemporary civil service cultivated an ethic of civil service pursuant where the servants were expected to act by their subjective responsibilities (Thompson, 2006, 498). In Thompson s (2006) view, deinstitutionalization is happening in the civil service institution (500). Thompson (2006) speaks of civil service reforms about performance and merit. In his argument, the discussions of the civil service reforms have been dominated by managerial rhetoric (Thompson, 2006, 501). Additionally, he argues that in the current system, performance and merit are not considered keenly as high performers are compensated the same way as poor performers (Thompson, 2006, 496). To provide a solution to this problem, systems have been proposed to reward performers and to promote good governance in the public sector. Thompson (2006) argues that the performance system should work in line with the merit ideals (496). However, the performance system that has been put in place has created a noticeable bias against disregarding hierarchical authority in ways that undermine merit ideals. The pay-for-performance system gives the supervisors greater ability to influence the amount of the annual pay increases their juniors receive (Thompson, 2006, 498). Therefore, Thompson (2006) suggests that in civil service, merit and performance are related. However, in the current system, theShow MoreRelatedPerformance Evaluation And Constitutional Protections For Public Employees916 Words   |  4 Pagesfederal government has been operating with certain performance appraisal procedures to strengthen the relationship between pay and performance. These programs have not achieved the desired objectives despite the series of adjustments and changes. 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