It's in the instructions Essay Example | Topics and Well Written Essays - 500 words

It's in the instructions - Essay Example The product is now one of the most popular gaming devices in the world. The first playstation was developed on the technology of the cancelled Super disc, which was upgraded and developed into a product of its own. This new product was by far superior to other gaming devices such as the Sega or the Nintendo as it possessed a CD-ROM gaming system which was new in this era and easier for manufacturing. The first Playstation launched had a lot of development potential due to the CD-ROM system it used. The approach by the company to introduce third parties for marketing made the product even more appealing. The design was also modern, sleek and was superior to the other gaming devices. Playstation further enhanced its reach by gaining control of several franchises in the gaming word such as Spyro, Crash Bandicoot and Twisted metal which were all very popular games. These were made the faces of the console which was also an excellent marketing strategy. The next console to be introduced was Playstation 2 which was introduced in 2000 (Donovan et al., 10). This console had a superior appearance to the first Playstation and had record breaking sale figures. This is because Playstation had already acquired a loyal fan base and many people were awaiting the upgrade of the already successful Playstation. The sales of PS2 were more than 150 million in total. The success of PS2 also lies in the fact that they kept in touch with the requirements of the customers and introduced the popular characters from the first Playstation. In addition, there were new characters that were introduced. Particularly the first Killzone and God of War were all introduced on Playstation 2. These were also influential and helped in boosting the popularity of PS2. These games also enabled to create loyalty among gamers as they would be waiting for upgrades in the future versions. PS2 Slim was the next to be released and the selling feature of this console